Customers Don't Trust Brands, They Trust Themselves.
The above graph comes from a Forrester report How to Build Your Brand With Branded Content (I was given a complimentary copy for this post). The graph ranks how likely customers are to trust different forms content. Note that the Top Four types of content are partly or wholly created by customers, not the brand.
http://www.mackcollier.com
Icon0 views

    Add Your Place to Houfy

    Create your listing
    IconReport this post
    Loading Views...