In the world of vacation rentals, first impressions are everything. Scrolling through Instagram, you've likely noticed certain properties that stop you mid-scroll. The ones that scream "I need to stay here!"—the charming cottage, the sleek modern apartment, or the boho-chic retreat.

Creating an Instagram-worthy vacation rental isn't just about looking good; it's about crafting an experience guests want to share. And the good news? You can achieve this with a bit of intentional decor and smart photography. In this guide, we'll show you how.

10 Tips for an Instagram-Worthy Property

1. Know Your Aesthetic

First things first: define your vibe. Are you going for rustic and cozy, modern and minimalist, or eclectic and artsy? Having a clear aesthetic creates a cohesive feel throughout the space, making it more appealing in photos. Take inspiration from popular design trends, but don't be afraid to add a personal twist. For example:

• Beachside properties might lean toward airy, coastal vibes with light blues, whites, and natural textures like rattan and linen.
• Urban lofts could embrace industrial touches with exposed brick, steel accents, and bold art pieces.
• Mountain cabins often look best with warm wood tones, soft throws, and earthy hues.

2. Play With Light

Natural light is your best friend. Spaces flooded with sunlight feel larger, cleaner, and more inviting.

• Maximize light: Use sheer curtains or pull back heavy drapes to let in as much light as possible.
• Add mirrors: Strategically placed mirrors can bounce light around and make rooms feel brighter and bigger.
• Artificial lighting: To set the mood, invest in warm, adjustable lights. Layer overhead lighting with floor or table lamps to avoid harsh shadows.

3. Add Pops of Color

Neutral tones are timeless, but adding a splash of color makes your space more memorable. Think accent pillows, throw blankets, rugs, or artwork that adds personality without overwhelming.

• Use seasonal touches like a cozy plaid throw in winter or fresh flowers in summer.
• Choose complementary colors to keep the space harmonious. For example, a calming blue pillow against a neutral beige sofa or a vibrant orange rug that plays off earthy tones.

Vacation rental photos

4. Decorate With Intent

Everything in your space should serve a purpose—whether it's functional, aesthetic, or both. Avoid clutter, but aim for enough decor to make the space feel welcoming and lived-in.

• Curate your coffee table: A small stack of books, a decorative tray, and a vase of fresh (or faux) flowers can make a huge impact.
• Use texture: Mix materials like wood, metal, and soft fabrics to add visual interest.
• Incorporate local charm: Showcase items or art that reflect the area. For example, a framed map of the region, locally made ceramics, or even a guestbook filled with recommendations.

5. Curate Picture-Perfect Moments

Think about what will make someone whip out their phone for a snap. People love to share photos of unique, charming details that tell a story.

• Statement pieces: A funky light fixture, a bold wallpaper, or a hanging chair can create a focal point for a room.
• Instagram corners: Create cozy nooks, such as a window seat with a view, a corner with a velvet armchair, or a reading corner complete with a blanket and string lights.
• Outdoor appeal: If you have a patio, balcony, or backyard, make it a space people want to hang out in. Add fairy lights, comfy seating, and maybe even a fire pit for extra charm.

Vacation rental Instagram account

6. Add Greenery for Life

Plants are magic. They breathe life into a room, add color, and photograph beautifully.

• Use low-maintenance plants like succulents, snake plants, or pothos if you're worried about upkeep.
• Consider faux plants. Today's options look incredibly real, and you won't have to worry about watering them.
• Place them strategically on shelves, countertops, or as a centerpiece on the dining table.

7. Take Proper Photos

Once your decor is on point, it's time to show it off with great photos. You don't need to be a pro photographer, but there are a few tricks to make your rental shine:

• Declutter before shooting: Hide cords, personal items, or anything that looks out of place.
• Shoot wide: Wide-angle shots can help show the full space, but don't overdo it—distorted images can mislead guests.
• Highlight special features: If you've got a dreamy soaking tub, a cozy fireplace, or a stunning view, make sure it's front and center.
• Add life: Set the table, open a book on the couch, or place a steaming cup of coffee in the frame—it helps potential guests imagine themselves there.
• Edit but don't over-edit: Enhance brightness and contrast, but avoid making the space look unreal.

Instagram-worthy vacation rental properties

8. Keep It Guest-Friendly

While aesthetics are important, comfort is key. No one wants to stay in a place that looks like a museum but feels cold and impersonal.

• Invest in quality basics: Comfortable mattresses, plush towels, and high-thread-count sheets go a long way.
• Offer thoughtful extras: Provide cozy robes, a coffee station, or a welcome basket with local goodies.
• Keep instructions clear: Label light switches, provide a simple thermostat guide, and have a guestbook with Wi-Fi information and house rules.

9. Encourage Sharing

Make it easy for guests to post about their stay. A little nudge can go a long way:

• Create hashtags: Add a sign with your rental's unique hashtag so guests can tag you when they post.
• Provide a photo-friendly space: An artful sign with your property's name or a quirky prop, such as a vintage bicycle, can inspire photos.
• Engage on social media: Share your guests' photos (with their permission) and thank them for visiting—it's free advertising!

10. Update Regularly

Trends evolve, and so should your space. Small updates keep your rental feeling fresh:

• Rotate out seasonal decor.
• Refresh linens or add new artwork.
• Keep an eye on wear and tear—guests will appreciate a well-maintained space.

Vacation rental listing

Ready to Transform Your Vacation Rental?

Creating an Instagram-worthy vacation rental is about striking the balance between style and comfort. With thoughtful decor, smart photography, and an eye for detail, you can create a space that not only attracts bookings but also gets shared widely on social media.

And with Houfy, you have the perfect platform to showcase your vacation rental, connect directly with guests, and tell your property's story. No commissions, middlemen, or third-party terms. So, get decorating, snap those gorgeous shots, and let Houfy help your rental shine. List your property today!