Creating an Instagram-Worthy Vacation Rental: Tips & Hacks
Transform your vacation rental into a scroll-stopping retreat with decor tips and photography hacks. Attract bookings and inspire guests to share their stay online.
·4 min read
Boost your vacation rental bookings with easy tips to attract more guests. Learn how to stand out and fill your calendar fast.
Owning a vacation rental is an exciting journey, but let's face it, sometimes bookings slow down. Whether you're new to the game or a seasoned pro, there are always fresh ways to attract guests, improve visibility, and increase those coveted bookings. In this guide, we'll share tips and hacks to help you maximize your rental's potential and keep those calendars full.
You created your vacation rental listing; now what? You can subtly influence guests' booking decisions by applying principles of psychology:
Pricing is one of the trickiest parts of managing vacation rentals, but getting it right can make all the difference.
Relying solely on platforms like Airbnb or VRBO puts you at their mercy—algorithm changes, fees or policy updates can disrupt your business overnight. Start creating a direct booking website that allows guests to book directly with you. Use tools like Houfy to build a professional, commission-free site that you control.
Pair this with an email marketing strategy. For example, after guests check out, send them a follow-up email thanking them for their stay and offering a small discount for direct bookings on future visits. This builds loyalty and reduces your dependence on OTAs.
Think beyond your rental property—what makes your area special? Is it the craft brewery down the street, the yoga studio nearby, or the local bakery with the world's best croissants? Reach out to these businesses and propose partnerships:
Tailor your property and marketing efforts to reflect the time of year. For example:
First impressions matter, and a thoughtful welcome can set the tone for a great stay. Go beyond a simple welcome letter by:
Visitors who feel cared for are more likely to leave glowing reviews and recommend your property to others.
Remote work has changed how people travel. Many guests are now looking for longer stays to mix work and leisure (also known as "bleisure" travel). You can serve this market with:
Advertise your space as remote-work friendly, and highlight it in your listing title (e.g., "Perfect for Work and Play!").
Standard amenities go without saying, but unique extras are what will make your rental memorable. Think outside the box:
Social media platforms like Facebook and Instagram offer advanced targeting options that let you zero in on your ideal guest. Create advertising campaigns for your specific audience and showcase your property's best features to attract potential guests. Specifically, you can target:
Don't forget to test different images, videos, and ad copy to see what resonates most.
Boosting your vacation rental bookings requires proactive, guest-focused action. With these simple tips, your vacation rental property can stand out in a sea of listings and attract the kind of guests who can't wait to return. To tie your efforts together, use Houfy's direct booking website, eliminate commission fees, and take full ownership of your business. With features like customizable listings, direct communication with guests, and a focus on building trust, Houfy helps you get more bookings in no time. List your property today!
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