Conclusion

A great vacation rental marketing plan requires a lot of time and energy. It’s basically a full time job.

Realistically, if you were to start implementing all of these tips tomorrow, even the ones with no definitive measurability, how much of an impact do you think you'd see on your bookings? 

Make the right decisions, choose the right companies to work with, and make sure to place your effort in the right places. 

You'll be surprised at how profitable and fun your vacation rental business can be.

References:
* http://www.travelweekly.com/Travel-News/Travel-Agent-Issues/High-end-rental-clients-more-often-choosing-to-go-with-a-pro/?goback=.gde_1218567_member_233194728
* http://conversionxl.com/value-outweigh-cost/
* http://www.vacationrentalmarketingblog.com/how-much-are-good-photos-worth-the-great-photo-experiment-take-1/
* http://www.travelpulse.com/news/travel-technology/depositguard-survey-cites-consumer-concerns-over-vacation-rentals.html
* http://www.travelpulse.com/news/travel-technology/depositguard-survey-cites-consumer-concerns-over-vacation-rentals.html
* http://www.homeaway.com/info/homeaway/Owner-Marketing-2/changes-to-homeaway/listing-quality.html
* http://skift.com/2014/12/11/homeaway-has-new-plan-to-force-vacation-rental-owners-to-accept-online-bookings/
* http://www.vacationrentalmarketingblog.com/new-vacation-rental-marketing-survey-exposes-challenges-for-owners/
* http://blog.hubspot.com/marketing/website-design-features-infographic
* Dunn & Bradstreet study: http://www.forbes.com/sites/moneybuilder/2010/11/12/credit-card-tips-for-holiday-shopping/
* Visa Canada Handbook: Best financial practices for Canadian businesses, May 2007
* https://hotelexecutive.com/business_review/1440/do-toll-free-lines-increase-bookings-or-cannibalize-them
* http://www.vrma.com/2013_02_27_pcw_travelers